Current Year Pricing
In its simplest form, a Minimum Advertised Pricing Policy (or MAP Policy, as it is more commonly referred) is the lowest price at which a retailer can advertise a given product for sale. It does not affect the price for which an item can be sold, but it is the lowest price that a retailer can show online or in an advertisement.
As a dealer for Arctic Cat Snowmobile and Off Road products, we must comply with the company MAP Policies which essentially state that that the MAP for current year models is MSRP. While many dealers choose to accomodate this policy by not listing prices and say "Call For Best Price" or something similar, we simply list the machines at the MSRP and expect viewers to contact us if they are interested in purchasing a machine that we have.
If you are interested in reading the Arctic Cat MAP Policies for Snowmobile and Off Road products, we have them available here: